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Our story so far
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Caledonia was launched in June 1999
a dynamic lifestyle publication that quickly filled a gap in the
Scottish magazine marketplace. Until then, certain elements of Scotland's
identity scenery, golf, whisky, tartan and so on had been well
covered by a handful of titles. But the excitement and confidence
of contemporary Scotland, with its wealth of creative and entrepreneurial
energy had been the preserve of newspapers, with their hectic schedules
and throwaway philosophy. Caledonia changed all that by treating
the new Scotland in a considered way, by commissioning the very
best writers, photographers and illustrators and presenting their
work in a sumptuous package that outshone everything that had gone
before. Fashion and style, food and drink, the arts, business and
politics all this and more were included every month as well as
one-off in-depth features that won widespread attention.
Since those early days the magazine has moved from its initial base
in Edinburgh's New Town to a busier location in the city's West
End. Having established the title, founding editor Iain Gale handed
over the reins to his deputy, Don Currie, though he continues to
be closely associated with Caledonia, contributing authoritative
features on art, interiors and other subjects. The magazine has
steadily reached out to readers and advertisers all over Scotland
and beyond, with subscriptions growing rapidly. Pale imitations
appear from time to time, but Caledonia's editorial, advertising
and management teams have been progressively reshuffled and our
blend of youth and experience is more than a match for anyone. |
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