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'Hello world,' the webmasters
very first website...
THIS was primarily a web marketing communications project and
slightly ahead of its time for the UK in 1998.
The rationale behind the accompanying marketing consultancy report
stressed the importance of 'integrated communications activities.'
The overall success of the marketing communications plan will
be made up of the sum of its parts and NOT be attributable to
any single element; this especially applies to the use of a website
in the communications mix.
This site demonstrates the organisation of relevant marketing
information for users in an information hierarchy that can be
accessed and navigated via hypertext on the WWW.
It was not a primary purpose of this example to work to any particular
IT specification or dtd for html.
For those interested in this aspect of the work, the site demonstrates
what it was possible to achieve with a limited understanding of
html, the availability of an early version of Netscape Composer,
some hand coding and a background in marketing - over 6 weeks.
The approach to the interface was based on personal study.
The site was made with a basic set of facilities, such as an early
Power Mac, a scanner, a 133mhz PC with limited RAM, Windows 95,
Photoshop 3 and an evaluation copy of Lview pro!
Images were either found or acquired digitally and edited using
the limited tools above.
The website copy and project document were wholly the work of
the developer. The project contents list is reproduced below to
indicate the overall approach adopted to the work. We also originated
an aide-memoire for the effective use of the Internet in the marketing
communications mix, available below.
The site is no longer maintained and many of the links it features
may have changed or been killed since it was made..
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