THIS site was part of a marketing plan for the Dysfunction club
which had the full support of the Nightnews publicity 'machine'
from about September 2000 to July 2001.
The publicity plan included media listings, full colour flyers
as well as distribution, a poster campaign, internet marketing
including a newsgroup and this website.
The club has had its ups and downs under various promoters, backers
and DJ's over the years. It was revived for a while in 2001 by
the activities above accompanied by a move to a newer, more hospitable
Though the club has attempted more than one come back since summer
2001 - it has never really recovered from the loss of its best
venue. It's short lived success did however lead to that venue
opting to cater to the alternative music scene when it finally
The basic site less gallery section was made over the period of
a week - the gallery section took another week including digital
in some of the latest browsers but a fallback manual popup gallery
is provided for users in case of loss of scrolling functionality.
(It is also useful to overcome slow connection speeds.)
Material provided for the site was minimal and the developer had
to collect content as well as improvise an approach based on the
ephemeral nature of the subject matter to make a witty and compelling
site. It was a lot of fun to manufacture, much like the music
The site is no longer maintained and many of the links it features
may have changed or been killed since it was made..
Nightnews: Scotland's alternative
THE Nightnews site is part of a program of publicity and press
information for select alternative musical clubs, events and more
recently the live music scene in Scotland.
Both Internet as well as 'legacy' media marketing for the site
are carried out by the developer who has a formal marketing and
media background that predates retraining in IT.
These activities reflect the developers personal music business
interests though they can be applied to assist most commercial
The current (Version 3) site is pretty much an Internet niche
marketing success with a consistent if modest rate of unique users
per day and a better level of links back to the site than some
of our commercial clients can claim. The Nightnews 'brand' name
also ranks highly with Google.
This can be confirmed at http://www.marketposition.com/
- results from the statistical counter at the foot of the Nightnews
home page are also publicly available.
One of the sites with the longest histories in this portfolio,
this site has come in three versions since 1997. The latest version
of the site dates from May 2000 when the interface was redesigned
Prior to that, a working prototype (Version 2) of the site was
successfully submitted in late 1999 as an applied commercial 'group'
project in lieu of an academic one as part of the developers postgraduate
The Version 2 & 3 sites and accompanying project document
are wholly the work of the developer. The project contents list
is reproduced below to indicate the rigorous approach adopted
to the work.
A screen of the Version 2 interface can be accessed here.
The original project document continues to set a framework for
the continued organic growth of the site.