Caledonia Magazine, Scott
House Publishing Ltd
SITE construction based on proposals prepared by this consultancy
in December 2001 later working to a visual brief by Caledonia
magazine. A site was developed that was visually consistent with
the latest version of the printed magazine.
This consultancy developed the basic brief not only to incorporate
the desired look and feel but also the latest practical standards
and recommendations regarding usability and functionality for
screen based design.
This includes the information hierarchy, specifications for the
interface, screen resizing, coding, CSS, loading, cross browser
and platform compatibility, all objects and the architecture for
a site which can be updated monthly as well as added to on a modular
basis. Also the Netbanx transaction system, updated to allow the
purchase of subscriptions, current issues (this was not possible
before) and available back issues, from the UK or overseas.
Work began on the site in mid January 2002, it was first launched
on 20 March 2002 and this consultancy carried out monthly site
updates until July 2002
The success of the interface and overall specification may be
gauged by the fact that online sales have been up as much as 400%
in some months since the new site was launched. It is my belief
that the site has a tremendous untapped online sales potential.
To see the original work developed by this consultancy click on
the link adjacent (left) to see our archive copy. Please note
that links to the archive sections are only functional on the
live site.
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